Course: Business Mastery Course

Lead Instructor:  Rener Gracie
 Access:  Requires Specific AspNetUserRole   Status:  Active   Course:  Not Available for Purchase
Running your martial arts business without proven systems, on and off the mat, is like getting into a street fight without jiu-jitsu. Will it work? Possibly, but it will be a whole lot easier if you learn from those who have already figured out the Business Jiu-Jitsu or “BJJ.” Hosted by Rener Gracie, the Business Mastery course brings together CTC owners from around the world to discuss the most successful sales, marketing, and business administration strategies being used at CTCs worldwide!

Course Lessons (14)

Free (Registration Required)

Business Mastery Intro Class

Hosted by Rener Gracie, the Business Mastery course brings together CTC owners from around the world to discuss the most successful sales, marketing, and business administration strategies being us...

Lesson 1: Business Jiu-Jitsu (BJJ)

Hosted by Rener Gracie, the Business Mastery course brings together CTC owners from around the world to discuss the most successful sales, marketing, and business administration strategies being us...

Lesson 2: Marketing & Sales

From social media marketing to free jiu-jitsu demonstrations at local schools, to strategic “health and wellness” alliances with local business, this lesson covers the systems and strat...

Lesson 3: Referral Mastery

After nearly 100 years, word-of-mouth is still the most effective marketing tool for Gracie Jiu-Jitsu. Roughly 60% of all new students every month at GU HQ come as referrals from existing students.

Lesson 4: Phone Script Success

Everyone remembers two things in their jiu-jitsu journey, the first phone call, and the first class. By implementing a proven phone script for every member of your team, not only will your conversi...

Lesson 5: Student Retention Secrets

Every touch point is a chance to increase your conversion rate and overall student retention. By eagerly testing new scripts, policies and procedures, you will continuously refine your retention ra...

Lesson 6: Emergency Retention Tactics

When a student is halfway out the door and ready to retire from jiu-jitsu, here are the things you can do to keep them on the mat!

Lesson 7: Business Management Software

If you aren’t using a Business Management Software to automate your prospect management, student interactions, and billing processes, this lesson will convince you stop whatever you’re ...

Lesson 8: Financial Combatives

Steven White run’s a long-standing successful Karate School and also has a Gracie Jiu-Jitsu CTC in Manchester, New Hampshire. He regularly consults with other martial arts school owners to he...

Lesson 9: Schedule & Program Optimization

To maximize your CTCs potential, you’ll need to organize your class schedule in the most efficient manner possible. In this lesson, Rener discusses exactly why the GU HQ schedule is organized...

Lesson 10: The 3 Pillars of Customer Service

The quality of each “student experience” at your CTC will be determined by your effort and achievement in three specific categories or “pillars.” In order to attract the qua...

Lesson 11: Leadership

Amateur leaders think that their followers work for them; true leaders understand that they work for their followers. To succeed as a martial arts school owner, you’ll need to effectively le...

Lesson 12: Open Mat Discussion

Different CTC leaders talk about their own unique success of running their CTCs.

Lesson 13: Final Thoughts

Although this Business Mastery Course brings together some of the best ideas from some of the most successful CTCs around the world, it’s just a starting point. Just like jiu-jitsu, use the p...


Course Specs

Course Chapters

There are no individual chapters available for this course.

Course Goals

  1. Understand the Course Topic
  2. Refine your ability to execute the techniques presented in the Course
  3. Become familiar with the drills that can be used to develop your skills
  4. Achieve significant proficiency in the material

Testing & Certification

There are not currently any tests or certifications for this course.

Lead Instructor

Rener Gracie

Gracie University Chief Instructor

Ryron and Rener Gracie are the eldest grandsons of Grand Master Helio Gracie, the creator of Gracie Jiu-Jitsu. Their father is Rorion Gracie, one of the world’s foremost experts in self-defense. In 1993, Rorion created the Ultimate Fighting Championship to showcase the supremacy of the family’s self-defense system in a realistic “no holds barred” confrontation against all comers. Rorion’s younger brother, Royce, won 3 of the first 4 UFC tournaments proving that the leverage-based techniques of Gracie Jiu-Jitsu provided the most reliable way to defeat a larger, more athletic opponent. Ryron and Rener were born into this family tradition of testing the art against all challengers.

Rorion introduced his sons to the art as soon as they could walk. As children, they watched him teach private classes in their garage in Southern California. But, it wasn’t until they observed their father and uncles – Royce, Rickson, and Royler – easily winning challenge matches that they began to comprehend fully the effectiveness of Gracie Jiu-Jitsu. Even more important, Ryron and Rener recognized the profound impact the family’s art had on all who studied it. The life changing transformations of Gracie University students motivated the brothers to teach the art. While constantly perfecting their physical techniques, they worked equally hard to master the powerfully effective instruction methods developed by their forbearers. In 2003, Grand Master Helio Gracie awarded Ryron and Rener black belts in recognition of their mastery of his unique techniques and teaching methodologies.

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